DO I REALLY KNOW THE ACTUAL SALES POTENTIAL OF MY MARKET? HAS EVERYONE IN MY TERRITORY WHO CAN, IN ANY WAY, USE ANY ONE OF THE WILLYS VEHICLES -- AND HAS THE MONEY TO BUY -- BEEN SOLD? DO PRESENT OWNERS KNOW THE JOBS THEY CAN DO WITH WILLYS ACCESSORIES AND AUXILIARY EQUIPMENT? DO I KNOW ALL THE USES TO WHICH THE VEHICLES HAVE BEEN PUT ALL OVER THE WORLD? DO I ACTUALLY KNOW HOW TO ASSOCIATE THE APPLICATIONS I'VE BEEN TOLD ABOUT, OR SEEN, WITH WORK NOW BEING DONE IN MY TERRITORY? CAN I ANSWER ANY QUESTIONS ABOUT ANY VEHICLE IN THE LINE THAT A CUSTOMER OR PROSPECT MIGHT ASK? DO I KNOW HOW TO EFFECTIVELY DEMONSTRATE ALL THE VEHICLES AS WELL AS THE ACCESSORIES, ATTACHMENTS AND IMPLEMENTS?
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However, if the answer to every question is "YES", you have little or no use for this book. You can pass it along to an associate who would benefit from reading it. If all, or even part of the questions have been answered "NO", you should read all sections of the manual and absorb the information and philosophy embodied in it. IT WILL DEFINITELY BE TO YOUR ADVANTAGE. This manual has been prepared to help anyone who needs to know the answers to any of those questions. The material in it is based on the practical experience of those who have been highly successful in selling the Willys line. They are men who have uncovered more and more uses for the vehicles and have found new prospects and customers. The information has been gathered by Willys as a help for you, and for those associated with you, in merchandising and selling vehicles. Use it as it is intended to be used -- as a textbook, or as a review and reference book. Put the information into actual practice --at once.
IF YOU DO, YOU WILL DO A BETTER SELLING JOB. 
THE WILLYS BACKGROUND A deep and broad acquaintance with us is a valuable ingredient in your promotion of sales. To let yourself become detached in spirit from the parent company will rob you of some of your selling effectiveness. Pride in your company will be reflected in your sales approaches. Prospects will feel it -- and respond favorably to it. Remember this -- both you and Willys have one common goal: to put more vehicles in the hands of owners, and thereby keep our profits on a rising scale. This calls for teamwork -- we can help you, and you can help us. WHO AND WHAT IS WILLYS? When you decided to go into business selling Willys vehicles, you elected to sell the products of one of the oldest automotive manufacturers in the world. Willys -Overland started making fine motor cars in 1903. Since then, the Willys record has been one of continuous pioneering developing many automotive "firsts". For example, the full-length water jacket. The designing and building of quality automobiles to meet the precise needs of an increasing number of motor-minded people, has been a continuing policy. Today, only Ford Motor Company and General Motors Corporation are ahead of Willys in the export of utility vehicles from the United States. That means that Willys leads Studebaker, Chrysler, White, Mack, Reo, and others. But Willys holds a record that is even more impressive. It stands first in America in the export of Four-Wheel Drive utility vehicles. This means that Willys is the logical company to turn to -- when there's a need for extra power, versatility and go-anywhere ability.
The Willys plant in Toledo, Ohio, U. S. A. , is the parent factory. It has a family of manufacturing and assembly plants in all parts of the world. They are located so as to provide the freest possible movement of products and parts within their area, and between countries having varying import, export and monetary regulations. All of these plants are operated under the same requirements of quality control as the main plant in Toledo. Exact duplication of production techniques, assembly methods and manpower handling makes certain that aFour-Wheel Drive 'Jeep' Truck, (GVW, 6000 lbs.) for instance, coming off the line at any Willys manufacturing or assembly plant will be as fine a product as any produced at Toledo. Beyond the obvious advantages of lower operating expenses, greater physical plant assets, and greater production capacities, lie the immeasurable potentials of great industrial know-how -- fifty years of building fine automobiles and commercial vehicles by Willys. Willys now operates eleven plants in the United States and eighteen plants in other parts of the world. This great combination has assets of approximately 200 million dollars. Its employees number nearly twenty-four thousand. Finished vehicles in the hands of satisfied customers the world over exceed two million. Significant to distributors, dealers and customers throughout the world is the fact that these Willys resources also mean a greater world-wide sales and servicing organization and a unique line of quality vehicles that blankets nearly ninety-five per cent of the entire automotive market. The Willys program thus provides, in addition to the exclusive world-famous Universal 'Jeep', one of the largest selections of passenger cars and commercial vehicles available today -- vehicles of greater value and economy than ever before.
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