The Willys 4WD Ambulance stands out as accomplishing
two objectives:
1 ) Takes emergency medical assistance cross
county to the patient regardless of road or weather conditions, and
-
2) Meets the demands of the modern trend toward
bringing self -contained mobile clinics to outlying communities now
without hospital facilities .
To analyze the market potential for this ambulance,
it is necessary to recognize which type of medical service is needed.
Is a full time ambulance required?
The Willys Ambulance meets this requirement with
its four stretchers and seating capacity for eight ambulatory
patients.
In what areas will the ambulance be operated?
If any part of the area lies off the highway or
is served by primitive roads, or if weather conditions even
occasionally make driving difficult, the Willys 4-wheel drive
ambulance is the logical unit for the job.
Are medical centers few and far between in the area?
A Willys 4WD Ambulance can perform the work of a
mobile dispensary capable of returning to the hospital with
emergency cases.
Are conditions such that a large number of patients
must be transported within a short time?
The Willys Ambulance, with a 4-litter capacity
and room to seat eight ambulatory patients, can be quickly adapted
to disaster or military work.
An intelligent examination of the market - together
with informative selling and a good demonstration - will result in
additional ambulance sales and extra profits.
MARKET FOR THE 4WD WILLYS AMBULANCE
Hospitals
Health Services
Government or Social Agencies
Military and Civilian Defense
HOSPITALS
This ambulance is used by private, company-sponsored,
and municipal hospitals . It is ideally suited for hospitals situated in
under -developed territories serving large areas. It is both a "first
in" vehicle for situations that can be handled on the spot and an
efficient carrier for more serious litter and ambulatory cases needing
hospital care.
HEALTH SERVICES - GOVERNMENT
AGENCIES
Health services, government and social agencies,
medical programs - all use the Willys ambulance to transport doctors,
nurses, and equipment into areas formerly considered inaccessible.
Traveling clinics, dispensaries, and first aid units radiating from one
strong central hospital can cover a large area. This mobile network
system is much more economical than setting up a number of
semi-permanent, small and inadequate medical stations throughout a
territory.
MILITARY AND CIVILIAN DEFENSE
Civilian Defense services offer a large market for
the Willys 4WD Ambulance. Because of its ability to travel cross country
and carry four to eight patients, this ambulance is ideal for the type
of work required in emergency operations. In these cases, there is no
alternate way of performing the needed service with only a 2-wheel drive
vehicle. The Willys ambulance sells itself because it is easier to
handle, lighter, and more maneuverable, and because its selling price is
considerably lower than that of competitive models.
When the need arises for an ambulance to speed
doctors and medical supplies .-
to the patient and quickly
transport him to a permanent hospital, the Willys 4WD ambulance is the
answer.
SELLING FEATURES OF THE 4WD AMBULANCE
"Go-Anywhere"
Ability
Four
-wheel drive
Ruggedness
Maneuverability
GOES ANYWHERE WITH 4-WHEEL DRIVE
Equipped with 4-wheel drive, this ambulance performs
equally well on or off the highway. Only 4-wheel drive ambulances can
effectively operate in muddy, inundated, roadless, underdeveloped, or
disaster areas. The Willys 4WD Ambulance has power in all four wheels in
six forward gear speeds.
This ambulance can bring medical aid to patients in
areas inaccessible to a 2
-wheel drive unit. It - can also
be equipped with a front end winch which will enable it to pull itself
or other vehicles out of difficult conditions that would stall any unit
-
even one with 4-wheel drive.
RUGGEDNESS KEEPS IT GOING
The Willys 4WD Ambulance's ruggedness increases its
off -the -road performance. I t is designed especially for cross-country
work, not just adapted to it . This vehicle is built on the sturdy
4-wheel drive truck chassis with its reinforced frame, airplane type
shocks, etc., and has a sound-proof, rustproof, ventilated interior, and
18-gauge metal straight line body. PUNCTURE-SEALING TUBES in all tires
are standard equipment on the Willys 4WD Ambulance to prevent any delay
in reaching the scene of the accident or the hospital on the return
trip.
MANEUVERABILITY ADDS TO PERFORMANCE
The Willys 4WD ambulance has great maneuverability
under all driving conditions. The short wheelbase (1 18 inches), high
road clearance (8-1 18 inches), and small turning radius (24 feet)
account for the fact that this vehicle can go over, under, between, and
around obstacles that would either halt a larger
-
4-wheel drive ambulance or prove
impassable to a 2-wheel drive unit.
THIS IS A FOUR STRETCHER AMBULANCE
It has capacity for heavy emergency, disaster, or
military work.
It has all the essential equipment in both
standard and deluxe models.
It can be used as a mobile first aid station.
TRANSPORT CAPACITY
The roomy interior of the Willys 4WD Ambulance (7
feet 9 inches longer 5 feet 6 1/2 inches wide- 4 feet 4 inches high) is
fitted to carry four stretchers in two tiers. Eight ambulant patients
can be seated on the two lower tiers when necessary, or, in the Deluxe
Model, on comfortable, longitudinal foam rubber seats.
This vehicle is built to transport the greatest
number of patients in the shortest time, in comfort.
EQUIPMENT
The Willys ambulance comes in two models
-
standard and deluxe. Both models
have all the essential ambulance equipment.
Four stretchers and folding stretcher supports
Fire extinguishers
Roof ventilation
First aid kit
Spotlight
Crash axe
Linoleum floor
Attendant's seat
Rear bumper and step
White exterior finish
The deluxe model has the following extra features -
Longitudinal foam rubber seats and back rests to
hold eight ambulatory patients
Diamond plated floor
Stretcher storage cabinet under seat
MOBILE FIRST AID STATION
The deluxe model more readily lends itself to be used
as a mobile first aid station with the added seating capacity and
storage space for additional medical supplies. However, none of this
extra equipment lowers the stretcher capacity or in any other way limits
the usefulness of the Willys 4WD ambulance.
In some instances all four stretchers will be folded
up and the full 190 cubic feet interior can be used for carrying other
supplies or equipment. Similarly, eight or more men could be comfortably
carried, seated and protected from the weather in the Willys 4WD
Ambulance. This type of work can keep the ambulance busy in the "off
hours" - increasing its usefulness.
Whether transporting a victim from a disaster,
hauling cargo, or bringing medical services to the interior, this four
stretcher ambulance has the capacity to do the job.
ECONOMY
Sales price lower than 2 or 4-wheel drive
competition
Lower maintenance costs
Lower import duties
LOWER SELLING PRICE
The Ambulance has a low market price. It is a
functional vehicle with a straight line design and a choice of two
powerful engines. Though much less expensive to produce, it is sturdier
and more maneuverable than typical chrome -plated, excessively plush,
non-functional 2-wheel drive ambulances. The Willys Ambulance has all
essential equipment fitted in the standard and deluxe models but lacks
those extra frills that add to the purchase price of an ambulance.
LOWER MAINTENANCE COSTS
Low maintenance is another feature of the willys
ambulance. It is built to stand up under the rough punishment that a
4-wheel drive truck would take in the field
- -
and it is designed to be used all
day long as a mobile medical station or cargo and personnel carrier
between emergencies. It does not sit idle like other ambulances waiting
for disasters to occur.
LOWER IMPORT DUTIES
For export use the Willys ambulance cuts down import
duties. The 4-wheel drive feature allows this ambulance to be imported
into countries like Pakistan where 2-wheel drive ambulances are
restricted. In many cases import duty is based on selling price. The
lower original price results in comparatively low import duty.
This vehicle has been designed to do the job of a
large field ambulance and do it over a wider area with more efficiency
and economy.
|
