PRODUCT MERCHANDISING MANUAL - Jeep Truck

'Jeep' Truck

Second, there is the 1 -ton platform stake truck with the same G. V. W. wheelbase, and choice of engines. However, it has 36 square feet of cargo space.

2. Flat face cowl (chassis and cowl only).

Tell the prospect the complete story of what the Willys truck can do. This is the first step in selling. This truck story is based on concrete facts. When properly presented in conjunction with a demonstration (on the customer's job), these facts will incontestably prove the reason why the Willys 4-wheel drive truck will perform better, and go more places more often than any 2-wheel drive truck in the 1-ton class.

The combination of product knowledge, demonstration, and selling methods is the key to extra sales.

THE DEVELOPMENT OF THE WILLYS TRUCK

NEED FOR THE TRUCK

The Willys truck is the pioneer in the I-ton, 4-wheel drive class. Willys engineers first produced this vehicle in 1947 in response to a growing demand. The civilian market wanted a rugged, maneuverable vehicle that could carry various types of 1 -ton loads in all types of weather -- and carry them under conditions where only a 4-wheel drive truck could operate.

The Willys truck is a highly successful, tested product. Its cross-country performance, its load-carrying ability, its versatility, have carved out a new niche for the 1-ton truck in the markets of the world. Yet, in most instances truck owners have not fully exploited, or appreciated, the all around usefulness of this vehicle. Look at what it can do.

CROSS COUNTRY PERFORMANCE

The most important feature of the Willys 4-wheel drive 1 -ton truck is its ability to cross country. Fully loaded, it climbs hills as steep as 60%-- knifes through passages barely 6 feet wide -- fords streams 2 feet deep -- turns in a radius of less than twice its own length -- and drives over bumpy, rutty roads because of its high road clearance (8-118 inches) and relatively short wheelbase (1 18 inches). This truck thrives on doing the tough jobs that can't be handled by any 2-wheel drive truck.

These trucks carry men and equipment into the construction sites. The truck's ability to use both 2 and 4-wheel drive pays off on this type of job. They get the men and material to the job - when they're needed, - not just when the roads are open.

LOAD CARRYING ABILITY

Both the pickup and platform-stake models will transport a rated load of one ton or better on or off the road. Each is designed to carry a different type of load. The pickup has a long, strong, deep cargo body for carrying bulky or packaged loads on a clear cargo surface (6-1 /2 x 4 feet with 15-3 14 inches at the sides and end). The body is mounted 28 inches off the ground for easy loading. The rigid grain-tight tailgate may be leveled to support long loads or dropped for easier access to the cargo box. Six stake pockets on the sides are provided for the addition of stake racks or a canopy top.

The stake body on the other hand is designed for handling other miscellaneous merchandise and provides a full 36 square feet of floor area (6 feet, 4 inches x 5 feet, 7-318 inches) within the stakes. The durable hardwood platform is reinforced with steel skid strips and is mounted slightly over 3 feet off the ground for easy loading. Interlocking removable stake racks are firmly supported by reinforced steel pockets in the strong rub rail.

The load carrying ability of the truck is essential to many people who need off -the -road transportation.

For example, our distributor in Bangkok, Thailand, sold a fleet of 137 Willys Pickup Trucks to the local CocaCola Bottling Company because they were the only vehicles that could maneuver through the narrow streets and make deliveries safely regardless of weather in hilly areas and in suburban sections of the city. Each pickup truck carried 80 cases of CocaCola (4 across, 5 deep, and 4 high).

POWER APPLICATIONS

These Willys vehicles, because of their sturdy design, roomy truck bed, and power take-off points, are ideal mobile power sources. Power can be supplied from the center PTO to run generators, welders, and air compressors, that can be easily mounted on the truck bed (and just as easily disassembled). Sweeping brooms, winches, and pumps can be operated from the front PTO. The rear PTO can drive auxiliary equipment direct, or be attached to a belt drive for remote operation. This ability to take power to the job is useful to municipalities, construction men, maintenance men, farmers, and plantation workers.

Cab and chassis models can be supplied for any special power applications that require a different type of body.

PUSHING ABILITY

The truck can exert the same 2000 pounds thrust pushing as well as pulling, with a gross vehicle weight of 6000 pounds in low gear, low range. It can develop enough traction to shunt railroad cars or push stalled vehicles. When blades are mounted, the truck can also do grading work, light dozing, or snow shoveling.

PLUS MANY OTHER FUNCTIONS

The Willys Truck is equipped to handle a posthole digger, well drilling equipment or serve as a source of power on the farm. New applications in this versatile vehicle are still being discovered.

CHASSIS MODELS

The cab and chassis model is designed to carry approximately 80 to 90-inch truck bodies with a payload and body weight up to a maximum of 6000 lbs This model has been used as a base for water trucks, visual aid vehicles, large panel trucks, refrigerator trucks, and many others. In fact, any customer need can be met with factory-designed and installed service. Few other companies will meet such requirements.

Thus, the Willys trucks, because of their size, power, versatility, and adaptability, have earned a position of leadership in their field. They can supply power and mobility for any number of jobs. They represent the first step towards motorized cargo transport where no roads exist.

Further uses for the Willys trucks will be found in the application section of the Manual.

PRINCIPAL SALES FEATURES

Now that we've seen what the trucks can do, let's see why these - - trucks can perform these jobs. The specific technical data on the design and construction details responsible for these features is enumerated in "Specification Tables" listed in this section. The principal sales features of the trucks are:

1. Versatility

2. Power

3. Maneuverability

4. Economy

5. Safety

6. Dependability

1. VERSATILITY

In the 1 -ton field, the Willys line offers a body type designed to do any job that requires a 4-wheel drive vehicle plus those ordinarily done by 2-wheel drive trucks.

The most popular Willys Truck model, the Pickup, carries packaged loads and relatively small heavy objects, or loose bulky loads such as sand, gravel and coal, or farm products such as grain or produce.

The Platform-Stake model, on the other hand, is designed to handle loads such as small livestock, baled hay, concrete blocks, bricks, etc.

The cab and chassis design can be applied to more specialized uses.

When the truck is used as a source of power as well as for carrying loads, its versatility is more than doubled.

There are many pieces of auxiliary equipment that allow the truck to increase its usefulness through the use of front and rear power take-offs.

2. POWER

The power of these vehicles comes from the combination of several features, -- Choice of

75-HP "F" Head Hurricane Engine or

115-HP l1LIf Head Super Hurricane Engine

Low Curb Weight

4-Wheel Drive Traction

Gear Reductions to suit the load conditions

The engine power is controlled through a governor that provides nine constant speeds from 1000 to 2600 RPM. A winch (optional equipment) transmits engine power for many pulling jobs.

The truck's over-all power is considered in terms of engine power plus certain other factors. This means that only part of the engine's power is necessary for propelling the truck, leaving the rest for tackling the tough and heavy jobs.

Another factor is 4-wheel drive. This added traction reduces the tendency of the wheels to spin when additional power is supplied and permits the vehicle to move forward even if only one set of wheels is able to hold. The low transmission ratio coupled with the 4-wheel drive system gives six gear combinations to provide the truck with the correct amount of traction under even the heaviest of loads.

3. MANEUVERABILITY

Maneuverability is built into the truck because of:

The truck's 4-wheel drive traction in both high and low ranges will take it through most any kind of terrain, through mud, streams, up or down hills, and through snow and bush.

The Willys truck has a low center of gravity which minimizes the danger of tipping and allows it to maneuver easily on diagonal slopes. Add to these features the ability of the truck to ford streams as deep as 2 feet and it becomes apparent that this vehicle is as maneuverable as any non-amphibious truck manufactured.

4. ECONOMY

Economy of operation is derived from the following:

Low purchase price

Low operating cost

Low maintenance cost

Number of applications of the truck

Long vehicle life

The initial cost of the trucks is kept to a minimum through Willys adherence to two concepts :

First - to build a vehicle that had simple utilitarian construction without sacrificing quality standards. The rugged and simple construction of the vehicle, while being more durable, is easier to build. This decreases production costs, which in turn decreases the vehicle selling price.

Second - to incorporate a powerful but inexpensive engine, In tough spots this engine can be geared down to handle any jobs required. On the other hand, competitors who have more powerful, more expensive engines find that the extra power is seldom required. Yet the customer must pay for the much larger power plant.

Operating costs are kept to a minimum because of three factors:

First - the choice of two engines to best suit a particular job, and both can be operated on a comparatively low grade of gasoline.

Second - the vehicle has such a low curb weight that little power is wasted in propelling dead weight.

Last of all, these trucks have been designed for any number of jobs and also to transmit power from three different locations. Engineers have anticipated the various shocks and vibrations that might occur in this all-purpose vehicle and have designed and strengthened them to resist the wear and tear of the multi-operation life.

In short, the truck is built to stand up under punishment. The low operating cost records of the average Willys truck owner exemplify this fact.

Maintenance costs are low because of the rugged construction. Because of the high road clearance and straight line design the truck fenders and other body sections have extra protection. This strongly contrasts to vehicles with excess chrome and curving metal appendages. The 20-gauge steel body with its straight line design facilitates easy repair or replacement of damaged parts thus reducing the maintenance labor bill.

Further, the initial maintenance costs can be amortized over a very long and multi-purpose life. Ruggedness and long life have been built into the truck, a tested vehicle with a successful six-year history. It is not a product that has to be scrapped a few years after it leaves the showroom floor.

5. SAFETY

In any of its many jobs, the truck is a safe vehicle. This is due to:

Low center of gravity: prevents tipping sideways or backwards and gives extra maneuverability on hills.

Extra large brake linings on its 4-wheel brakes: more stopping power and less danger of skidding.

Engine compression braking power for downhill travel: checks vehicle's downhill speed.

Wide visibility, front and rear: for full eye-range visibility.

6. DEPENDABILITY

Willys trucks are designed to do the job and stay in business all year 'round. Their rugged construction, powerful engine straight-line design, airplane-type shocks, heavy-duty springs, and reinforced frame are designed to assure a minimum of repair time. However, when service is needed, the accessibility of the engine and the power train and the clean line design assure the maintenance problem being kept to a minimum. These vehicles are tested products that can be depended upon to carry their load anywhere an owner would wish to operate a 2 or 4-wheel drive truck.

HIGHLIGHT THE WILLYS 4WD 1 -TON TRUCK AS A VEHICLE THAT JUST CAN'T BE BEAT FOR GO-ANYWHERE ABILITY PLUS VERSATILITY AND ECONOMY.