This is a different type of utility vehicle. Its
features are so novel that an entirely new evaluation of the delivery
vehicle market is called for.
For example, the Sedan Delivery is 4-wheel drive.
This opens a new market among merchants who have been unable to make
deliveries in rough back country --
or have been making them in
primitive or expensive ways.
The other features of the Sedan Delivery are also
important in the analysis of your market for unusual applications.
This section describes the development of the Sedan
Delivery --
explains what it can do
--
gives the outstanding sales
features --
and includes detailed
specifications for easy and quick reference.
Read all the material carefully
--
analyze your market for prospects
--
AND MAKE MORE SALES!
BACKGROUND OF THE SEDAN DELIVERY
A few years ago Willys field representatives foresaw
the need for a versatile, inexpensive, 4-wheel drive delivery vehicle.
They knew such a vehicle could extend the lightweight cargo carrying
business from the good highways to the narrow lanes, muddy roads, and
rough country that exist in most communities of
the
world.
The result was the 'Jeep' Sedan Delivery, a pioneer
in its field. This vehicle with its high Gross Vehicle Weight, 1/2 ton
Rated capacity, 120 cubic feet of cargo space, 104.5 inch wheelbase and
a choice of two engines together with four-wheel drive can carry its
payload anywhere... on or off the road.
USES OF THE SEDAN DELIVERY
The Sedan Delivery is designed to carry cargo.
It can distribute or deliver goods, equipment or
services to customers in territories where roads are rough and
difficult or where no roads exist. The Sedan Delivery's ability to
get into the back country makes it ideal for grocers, cleaners,
caterers, florists, photographers, plumbers, carpenters or
contractors, painters, engineers or surveyors who have to do
business under such conditions.
For example, in Peru, warehouse stock is
delivered in the small inland general stores by Willys 4-wheel drive
Sedan Deliveries. In Iceland, these vehicles are used by doctors
when they make their circuit of outlying areas to transport medical
supplies to community nurses.
It can be used as a mobile base for radio
broadcasting, circulating libraries, salesmen's displays and private
and public utility repair equipment. The Sedan Delivery can take
this equipment cross-country to areas where it is needed and store
valuable goods under lock and key when they are not in use. In
Korea, missionary societies use the Sedan Delivery for mobile
audio-visual work. In Brazil, these vehicles are fitted with public
address sound equipment for promoting the sale of consumer goods
(such as
aspirin and chewing gum) in
the inland territories.
It is very useful to local governments as a
police wagon, rural mail truck or maintenance truck. In Colombia,
Sedan Deliveries are used by the Po1ic.e. The military use the Sedan
Delivery as a communications maintenance and supply car.
These then are the major junctions of the Willys
4-wheel drive Sedan Delivery. This has told you w -hat
the Willys Sedan Delivery is
used for. Now, explore the
particular selling features that explain
-why
it
is capable of performing these
jobs.
SELLING FEATURES OF THE SEDAN DELIVERY
1.
Versatility
Versatility of the 4-wheel drive Sedan Delivery stems
from two factors --
the fact that it can travel both on highways and also cross country, and
secondly, that it can do a great variety of jobs.
First, the 4-wheel drive and the powerful engine,
together with the low transfer case, enable this vehicle to traverse
rough country and enter areas inaccessible to conventional 2 -wheel
drive delivery vehicles. However, on good surface roads, the Willys
Sedan Delivery can operate in 2 -wheel drive and reach speeds of better
than 60
miles per hour. The Willys 4-wheel
drive Sedan Delivery is highly maneuverable. It can make a complete turn
in a radius of only 1 112 times its length. It can
knife
through passages as narrow as
6
feet. Its 8 1/8 inch road
clearance and 104 112 inch wheelbase enable it to maneuver over and
around obstacles that would prevent a longer, wider or more low-slung
vehicle from getting through.
Second, it has over 100 cubic feet of cargo space
behind the front seat. An extra 10 cubic feet can be gained by removing
the right front seat. The vehicle can be easily hosed or washed out
because the vinyl upholstery is waterproof and the rest of the interior
is rust resistant. Further, the easy access rear doors are designed to
admit a load of almost the entire size of the interior cargo space (71
inches long x 58 1/4 inches wide x 48 314 inches high). Besides carrying
straight cargo loads this vehicle can be converted into a mobile power
source by the installation of auxiliary equipment attached to one of the
power take-offs. These factors have caused businessmen the world over to
re-evaluate their old methods of shipping cargo to areas where road
systems are poor or non-existent.
2. Power
The power of the Sedan Delivery comes from a
combination of several factors :
Choice of either 75 HP "F" head Hurricane engine
or the 115 HP "L" head Super Hurricane engine
Gear ranges to suit the road conditions
Four-wheel drive- traction
Properly controlled by gear reduction
(6
forward, 2 reverse speed
combinations available) to suit the road and driving all four wheels,
this fully loaded vehicle travels cross country, over rough terrain, up
and down grades and through streams and mud conditions that would
hopelessly mire a 2-wheel drive delivery van.
When driven in 4-wheel drive the Willys Sedan
Delivery has the advantage of extra traction, thus reducing the tendency
of the wheels to spin when additional power is transmitted through the
power train. This also permits the vehicle to move forward even if only
one set of wheels has traction.
When very difficult road conditions are encountered
it is advisable to equip the Willys Sedan Delivery with a winch
(optional equipment). The winch increases the ability of the vehicle to
pull itself or other vehicles out of places that would even mire 4-wheel
drive units.
The Willys Sedan Delivery has other power features.
It can be used to take power to isolated areas for use on auxiliary
equipment. Power is delivered to such equipment through the front and
center PTO's. Regulated by a governor (optional equipment), the correct
amount of horsepower and torque is continuously transmitted to this
auxiliary equipment.
3. Economy
The Sedan Delivery's economy of operation is derived
from the following factors :
Performance of delivery jobs that previously had
to be done by other more expensive means.
Four -cylinder Hurricane engine
Straight-line design and rugged construction
Extreme usefulness of this vehicle
Long vehicle life
For the main factor that will sell this vehicle from
an economy standpoint contrast the cost of maintenance and operation of
a Sedan Delivery with the cost of transporting cargo in any other way.
If there is enough work to keep one 4-wheel drive vehicle busy in pickup
or delivery work and power transmission, it can be readily established
that the Willys Sedan Delivery is the most inexpensive vehicle
available. Compared with railway express rates, heavy or large size
truck delivery rates, air-cargo costs or non-mechanized means of
transporting cargo, the cost of Sedan Delivery operations is indeed
inexpensive.
The new Hurricane engine, evolved from the tested
"L"
head model used in World War
II
Jeeps, can develop its rated HP on
low grade gasoline. The gear ratios are designed to permit this engine
to supply more than adequate torque and horsepower to take the vehicle
anywhere the customer may want to go with its rated half-ton load.
Therefore, the customer is not paying for
an
oversized power plant to do the
job.
The original cost of this vehicle is low and it
is
built to stand up under punishment
with a minimum of servicing. The straightline design of the Willys Sedan
Delivery and the lack of excess chrome and curving metal adornment
prevent this vehicle from being as severely damaged as often as the
ordinary delivery van. However, when repairs are needed, its 18-gauge
steel components are easier to repair or replace. This saves many labor
hours, thereby decreasing maintenance costs.
This vehicle, built for off -the -road use, has a
frame, airplane -type shock absorbers and straight-line body
construction designed to stand the stresses and strains that occur with
rough use or when the vehicle is used to transmit power from either PTO
point. Ruggedness is built into the Willys Sedan Delivery because it is
expected to tackle the rough jobs.
The size of its cargo space, its maneuverability, and
its easy adaptability as a mobile source of power enable this vehicle to
perform many different jobs, thus amortizing its cost over a broader
range of duties. Naturally, the more jobs this vehicle can perform and
the more hours per day it can be put to work, the smaller the cost of
any one job. This means economical operation. The initial cost is also
amortized over a very long and useful life because the vehicle is built
to withstand punishment.
4. Dependability
The Willys Sedan Delivery is designed to do the job
and stay on the job all year 'round. The rugged construction, tested
engine, straight-line pressed steel 18-gauge metal design, airplane
-type shock absorbers, heavy duty springs; reinforced frame
--
all are designed to assure staying
on the job with a minimum of repair time. However, when service is
needed, the accessibility of the engine, the power train and the clean
line design permit speedy maintenance.
"Down time" is further lessened for the Willys owner
because the great interchangeability of parts permits adequate stocking
for the whole line at low cost.
5.
Safety
The Willys Sedan Delivery is safe to operate because
it has a low center of gravity which gives great tractability and
prevents tipping. Extra heavy brake linings on all four wheels allow the
Sedan Delivery to stop quickly and reduce the possibility of skidding.
The engine braking power holds the speed of the vehicle to the maximum
speed of the gear in use when going down slopes. These features all mean
safe and dependable operation.
Another important safety factory is the wide vision
windshield and large side windows that give the driver full eye-range
visibility minimizing the possibility of accidents.
The vehicle can be depended upon to perform its
cargo-carrying job anywhere, on or off the road.
THERE IS NO DELIVERY PROBLEM WHEN YOU USE A WILLYS
4-WHEEL DRIVE PANEL DELIVERY, AND
THIS "GET THROUGH" ABILITY
MEANS MONEY TO YOUR CUSTOMER.
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